The Florida Department of Transportation’s SMFL Program teamed up with the University of Florida’s I-MAP, a SMFL Coalition partner organization, to launch the new and improved Find A Ride Florida website, an online resource available statewide that connects individuals needing transportation to providers in their community.
We developed a marketing and outreach campaign for launching FindaRideFlorida.org which included a social media campaign, video PSA and partner toolkit.
The four-week social media campaign ran on all of SMFL’s social media channels and earned 1.38 million mentions.
We produced an animated video PSA that shows how to use FindaRideFlorida.org in three easy steps that was featured on television in Florida’s major metro media markets.
Global-5 also developed a multimedia toolkit that was distributed to hundreds of partners across the state, creating statewide program engagement and increased usage of FindaRideFlorida.org.