I-4 Ultimate – Florida’s Biggest Road Project

WE ENSURE MOTORISTS GET TO THEIR DESTINATIONS TODAY — AND WE EXPLAIN THEIR PATH TO THE REIMAGINED I-4 OF TOMORROW.

The largest infrastructure project in Florida history is a $2.3 billion effort that will completely remake every inch of a 21-mile stretch of Interstate 4 in Central Florida. Preparing the public for countless changes during a seven-year project while gaining their patience for the transformative corridor to come in 2021 is a multilayered, ever-evolving challenge that we love.

  • Client: Florida Department of Transportation (FDOT)
  • Website: i4ultimate.com
  • Services: Public Awareness & Information, Media Relations, Writing & Editing, News Releases & Distribution, Content Development, Email Blasts, ENewsletters, PSAs, Stakeholder Engagement, Good Neighbor Outreach, Public Meetings, Branding, Visual Identity, Graphic Design, Collateral, Presentations, Promotional Toolkits, Outdoor Media, Social Media, Web Design, SEO, Analytics, Interactive Programming, 2D & 3D Animation, Mobile Apps, Audio & Video Production, Photography, FAQs, Subject Matter Expertise, Research, Planning, Surveys, Focus Groups, Database Management, Gaps & Needs Analysis, Campaign Launches, Technology Demonstrations, Press Events, Exhibit Creative Services, Interactive Kiosk Programming, Onsite Logistics
  • Markets: Construction, Managed Lanes, Integrated Corridor Management, Government, Transportation

Challenge

The Florida Department of Transportation asked Global-5 to help communicate the urgent daily messages about traffic shifts and detours, note the project’s milestones, and convey the true enormity of the transformative effort to leap forward into a safer, less congested and far more aesthetically pleasing corridor.

Solutions

ONE VOICE, MANY PLATFORMS

With more than 20 years of experience in transportation communications, we knew that this history-making project should speak with one consistent, trustworthy voice – even as our public information outreach stretched across many platforms. We provide accurate, easy-to-understand information in a timely fashion to be heard and understood during what could easily become a jumble of confusing information and misinformation.

KICKOFF CAMPAIGN DREW THE GOVERNOR AND MEDIA

Even the governor grabbed a shovel and dug in at the project groundbreaking ceremony that signaled the start of construction on the seven-year project. But a successful ceremony was not an end in itself. From experience, we knew that the resulting coverage only prepared the way for our messages. So, we were ready to follow up with tweets, newsletters, public meetings and news releases to start telling the I-4 Ultimate story. It’s a story about building 140 bridges, reconfiguring 15 major intersections and adding four Express Lanes while working to minimize all disruptions and keep people and commerce moving in a region that draws 72 million visitors a year.

AWARD-WINNING WEBSITE HAS UP-TO-THE-MINUTE INFO

We developed an award winning website and mobile app that feature an interactive map with animated flybys showing what the finished road will look like, daily construction alerts about closures and detours, maps showing affected locations, live work zone cameras, a form for signing up to receive email and text alerts, links to public transport alternatives and resources for the media and public outreach.

ADVANCE ALERT SYSTEM GETS PERSONAL

We developed a first-of-its-kind, award-winning alert system that allows drivers to specify the parts of I-4 about which they would like to receive information. They also can select hourly, daily or weekly notifications by text or email about the new traffic patterns and detours. With more than a hundred construction alerts each week, our system saves motorists from many delays.

DOOR-TO-DOOR OUTREACH INCREASES ENGAGEMENT

Our Good Neighbor Outreach brings handouts and vital information to the front door and into the hands of the people in communities most affected by nearby closures, detours and traffic pattern changes. Initial face-to-face contacts establish a personal relationship and increases engagement with email updates and text alerts.

LOCAL MEDIA IS A VALUED AND TRUSTED PARTNER

By sharing content with media sources the public already knows and trusts, we’re able to rapidly get advance information into the hands of the people who need it most without purchasing advertising. We produce daily radio updates in English and Spanish that air on 14 stations, and a weekly look-ahead video posted on newspaper websites and aired on local cable channels.

Results

Communications reach for the I-4 Ultimate project from 2015 to 2017.

4.6M

Advance construction alerts sent to subscribers

12,000

Handouts distributed through Good Neighbor Outreach

5,700

Positive and neutral media mentions about the project, which is 95% of all project media coverage

Based on the success of providing one voice for the I-4 Ultimate project, in 2017 FDOT awarded Global-5 with the public information and communications contract for the Beyond the Ultimate project, the next phase of I-4 construction.

Project Videos

I-4 Ultimate: Building a Better I-4 - Overview Video

360° Video of EB I-4 exit ramp to Fairbanks