Tampa Connected Vehicle Pilot

COMMUNICATE. EDUCATE. RECRUIT. SMARTER.

Deploying connected vehicle technology in the heart of downtown Tampa is a complex task that requires effective communication with a variety of audiences. The Tampa Hillsborough Expressway Authority (THEA) selected Global-5 to handle outreach, stakeholder education, recruitment and training for the $21-million project, which is part of the U.S. Department of Transportation’s Connected Vehicle Pilot Deployment Program.

  • Client: Tampa Hillsborough Expressway Authority (THEA)
  • Website: tampacvpilot.com
  • Services: Public Awareness & Information, Media Relations, Writing & Editing, News Releases & Distribution, Content Development, Stakeholder Engagement, Recruitment, Training, Branding, Visual Identity, Graphic Design, Collateral, Presentations, Promotional Toolkits, Social Media, Web Design, SEO, Analytics, Interactive Programming, Video Production, Photography, FAQs, Research, Planning, Surveys, Database Management, Conferences, Technology Demonstrations, Press Events, Exhibit Creative Services, Onsite Logistics
  • Markets: Connected Vehicles, Emerging Technologies, Government, Transportation

Challenge

Deploying connected vehicle technology in the heart of downtown Tampa is a complex task that requires effective communication with a variety of audiences. The Tampa Hillsborough Expressway Authority (THEA) selected Global-5 to handle outreach, stakeholder education, recruitment and training for the $21-million project, which is part of the U.S. Department of Transportation’s Connected Vehicle Pilot Deployment Program.

Solutions

DEMONSTRATION LEADS TO DISCOVERY

When we invited local, national and international media to ride in a connected vehicle during a public demonstration in downtown Tampa, our news release caught the eye of a Discovery Channel producer who went on to showcase the project on Daily Planet, a science and technology program that airs worldwide.

AIN’T NOTHING LIKE THE REAL THING

For many people, a car that communicates with its environment seems more futuristic than attainable in the present day. To change that perception, we produced photos and video showing real drivers receiving safety messages in their cars as they navigate recognizable local roads. Suddenly, connected vehicle technology moved from dream to reality.

DIGITAL CAMPAIGN DRIVES RECRUITMENT

Tasked with recruiting 1,600 drivers to volunteer for the pilot project as research subjects, we conducted a multiplatform digital campaign to reach specific groups of local commuters. The campaign offered attractive incentives and explained how connected vehicle technology can help prevent crashes, improve mobility and reduce vehicle emissions.

CV PILOT MANIA!

Only drivers who met certain criteria were eligible to participate in the pilot, and we didn’t want anyone to feel left out. So we created a fan club that offers opportunities for anyone with an enthusiastic interest in the project to keep up with the latest developments, spread the word and join the fun.

By the Numbers

1,600

Drivers

10

Buses

8

Streetcars

Project Videos

Overview video

Streetcar Installation video