Posted on May 19, 2004
ORLANDO, Florida, May 19, 2004 — Global-5 has been awarded a 2004 “Bronze Anvil” Award of Commendation by the Public Relations Society of America, the most competitive and coveted awards program in the public relations industry. Global-5 is a certified woman-owned small business, founded in 1996 by broadcast news veteran Mary Hamill.
Global-5 was recognized for excellence in the Video News Release category for a story produced and distributed for American Honda Motor Co., based in Los Angeles. The winning entry, “ASIMO the World’s Most Advanced Humanoid Robot” targeted American drivers of all ages and children interested in technology. ASIMO’s groundbreaking technical abilities were highlighted as well as its role in igniting an appreciation of science and math in school children. The story was seen throughout the nation by more than 25-million television viewers.
The Bronze Anvil Awards are given for the very best use of creative tactics in a PR campaign and Bronze Anvil Awards of Commendation are given to an entry to be considered of Bronze Anvil quality, but which did not win the highest award. A subcommittee of PRSA’s Honors and Awards Committee convened a panel of judges across the country, selecting winners from 844 entries based on planning, content, creativity, quality, technical excellence and results. The Bronze Anvil Awards were created by PRSA in 1969 to recognize outstanding PR tactics, the individual items or components of programs or campaigns. They are awarded in 50 categories and subcategories.
The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world’s largest professional organization for public relations professionals, with nearly 20,000 members, organized into 116 Chapters nationwide, who represent business and industry, technology, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.