Posted on Jun 18, 2013
ORLANDO (June 18, 2013) — Global-5 Communications received the prestigious Silver Anvil Award from the Public Relations Society of America (PRSA). The Silver Anvil, which recognizes outstanding achievement in strategic public relations planning and implementation, was presented during the Silver Anvil Awards Ceremony held June 13 in New York City.
Global-5 Communications received the 2013 Silver Anvil Award in the marketing consumer services category for its work with the Florida Department of Transportation’s (FDOT) 511 Traveler Information System. FDOT’s 511 provides real-time traffic reports on the state’s busiest roadways through a phone system, a website, Twitter feeds and an iPhone mobile application. Global-5 created and implemented a grassroots partnership marketing and media campaign that reached millions, pushed call volumes past the eight million mark and increased awareness by 21 percent.
“With our profession’s most esteemed award, the Silver Anvil, Global-5 Communications joins an elite group of winners whose work demonstrates the program’s achievement in public relations and its indispensable value as integral to business planning, strategy and success,” said PRSA 2013 Chair and CEO Mickey G. Nall, APR, Fellow PRSA. “The Silver Anvils are our profession’s most prestigious awards, recognizing capabilities and accomplishments that set public relations apart from any other profession.”
Global-5 continues to implement award-winning marketing strategies for the Florida 511 system. G5 Sponsorships, a branch of Global-5 Communications, also provides sponsorship sales and revenue generation support for other states, including Virginia, West Virginia and South Carolina.
“Global-5 pioneered the earned media and partnership marketing approach for transportation projects in 2005, creating and executing a strategy that brings about real changes in attitudes and behaviors and maximizes every cent our clients spend on outreach,” said Mary Hamill, APR, President and CEO of Global-5 Communications. “The Silver Anvil is like winning an Academy Award. We are honored and thrilled.”
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 66 categories and subcategories. In the 60-plus-year history of the Silver Anvils, many organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, nonprofits, associations and government agencies.