Posted on Mar 25, 2013
ORLANDO, Fla., March 25, 2013 – Global-5 Communications was selected as a Public Relations Society of America (PRSA) 2013 Silver Anvil Finalist for its marketing campaign for the Florida Department of Transportation’s (FDOT) 511 Traveler Information System. The Silver Anvil is awarded annually to organizations reaching the very highest levels of professional achievement. In 2012, Global-5 reached millions of motorists and increased usage and awareness of the 511 system. This was done by generating impressions through broadcast and print coverage, securing high profile PSA placements to educate Florida drivers, increasing call volumes and web visits, and increasing overall awareness of the 511 system.
Global-5 was one of the 144 organizations selected as a finalist out of 847 entries. Silver Anvil winners will be announced at PRSA’s Silver Anvil Award Ceremony on June 13. PRSA is the world’s largest and foremost organization of public relations professionals.