Multi-Use Corridors of Regional Economic Significance (M-CORES)
FACILITATING A PUBLIC CONVERSATION ABOUT FLORIDA’S FUTURE
The Multi-Use Corridors of Economic Significance (M-CORES) program, signed into law in May 2019, required the Florida Department of Transportation (FDOT) to execute a statewide communications and public involvement effort on an aggressive timeline. Global-5 provided essential support to FDOT in the early stages of the program, from developing the M-CORES brand and website to live streaming a high-profile kickoff event.
- Client: Florida Department of Transportation (FDOT)
- Website: FloridaMCORES.com
- Services: Public Awareness & Information, Media Relations, Writing & Editing, News Releases & Distribution, Content Development, Email Blasts, ENewsletters, Public Meetings, Branding, Visual Identity, Graphic Design, Collateral, Presentations, Social Media, Web Design, Analytics, Audio & Video Production, Photography, FAQs, Database Management, Onsite Logistics, Public Comment, Public Involvement
- Markets: Government, Transportation, Managed Lanes, Construction, Design
The M-CORES program, signed into law in May 2019, required FDOT to execute a statewide communications and public involvement effort on an aggressive timeline.
ELEGANTLY SIMPLE BRANDING
To communicate concern for the environment, Global-5 developed a leaf-shaped logo, then used color to give each M-CORES corridor its own identity. An additional series of icons summed up the goals of the program in six words that correspond to the M-CORES acronym: Mobility, Connectivity, Opportunity, Resiliency, Environment and Safety.
LISTENING TO THE PUBLIC
Understanding and responding to public input was a high priority for the client. Global-5 compiled and analyzed hundreds of public comments submitted by email, in person and via the program website, drawing out the predominant themes and providing M-CORES task force members with valuable insight.
FDOT launched the M-CORES study process at a kickoff event featuring presentations by high-level government officials. Global-5 supported the event—and a series of follow-up public meetings—with print materials, photography, social media strategy and media relations. We made meeting materials available on the M-CORES website in real time and provided a live video stream of the event.
By the Numbers
Global-5 engaged audiences across the state of Florida for FDOT’s M-CORES program.