reThink Your Commute
HELPING COMMUTERS FIND ALTERNATIVES TO DRIVING ALONE
Many state and local governments rely on transportation demand management (TDM) to reduce peak-hour highway congestion by encouraging alternatives to single-occupancy vehicle trips. Global-5 helps the Florida Department of Transportation (FDOT) District Five reach its TDM goals by finding creative ways to engage commuters and incentivize them to explore alternative transportation options.
- Client: Florida Department of Transportation (FDOT)
- Website: reThinkYourCommute.com
- Services: Public Awareness & Information, Media Relations, Writing & Editing, News Releases & Distribution, PSAs, Content Development, ENewsletters, Email Blasts, Stakeholder Engagement, Good Neighbor Outreach, Public Meetings, Branding, Visual Identity, Graphic Design, Collateral, Presentations, Promotional Toolkits, Print, Broadcast & Outdoor Media, Social Media, Web Design, Paid Search & SEO, Analytics, Interactive Programming, Mobile Apps, Video Production, Photography, Behavior Change Management, FAQs, Subject Matter Expertise, Research, Concept & Design, Planning, Surveys, Focus Groups, Database Management, Conferences & Tradeshows, Product Launches, Press Events, Onsite Logistics
- Markets: Government, Transit, Transportation
Global-5 provides a multiplatform marketing program to help our client promote smart transportation solutions.
We successfully implemented a marketing campaign that increased app subscribers, boosted active usage of the app, and more than doubled the reThink program’s social media presence.
We increased brand awareness through in-person outreach events and a multiplatform online campaign that garnered thousands of impressions and improved audience engagement.
GRAPHICS FOR THE GREATER GOOD
Our creative mix of photos, videos, and graphics showcased a variety of modes of transportation and promoted commuter options that are more sustainable, healthier, and more affordable.