WERIS branding and website

BIG DATA, BIG IDEAS, BIG INTELLIGENCE

Weris, Inc. is a high tech consulting and government contracting firm based in Sterling, VA that works with federal, state, and local agencies, as well as businesses and investors. Weris contacted Global-5 in 2019 to assist in updating their brand identity to better position themselves as a leader in the analytics and strategic communications industry. Within an extremely tight deadline, Global-5 delivered an entirely new contemporary brand identity as well as a new public facing website and marketing strategy.

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  • Client: Weris
  • Website: weris-inc.com
  • Services: Web Design, Graphic Design, Branding, Visual Identity, Content Development, SEO, Social Media, Onsite Logistics, Stakeholder Engagement
  • Markets: Data Analytics, Government, Transportation

Challenge

Global-5’s goal was to increase Weris’ credibility, professional image and clearly differentiate the firm’s subject matter expertise by revising the firm’s logo, developing a color palette, developing messaging, writing new website content and designing and building a fully responsive, content-managed company website.

Solutions

NEW LOGO AND COLORS ADD FRESH PERSPECTIVE

Global-5 developed a new logo and wordmark and refined the company’s color palette to establish Weris’s leadership in its industry, with a focus on establishing Weris as one of the top 8(a) certified companies. A series of six icons using the core palette were established to be used in conjunction with the company’s six core capabilities.

ESTABLISHED BRAND GUIDELINES DEFINES CORE MESSAGING

In addition to the logo and color palette, Global-5 developed new messaging and identified a series of stock images that convey a cohesive visual theme built around the logo’s use of five color dots in the form of the letter W. To solidify these motifs a brand guidelines document was created that establishes how to continue to use the brand assets to maintain the consistent visual language across all forms of media including social, web, print and video.

REIMAGINED WEBSITE ENHANCES USER EXPERIENCE

Global-5 audited the previous Weris website, proposal responses and other information provided by the client to develop messaging and website content for the new website. From the provided information, Global-5 developed a refined site map for the new website, wrote new content for the website that was up to date with their current and previous projects, and built the site within a content management system to allow Weris to maintain the site themselves.

Results

Global-5 launched the newly designed website in March 2019 and recommended an ongoing effort to develop and post fresh content and images to keep the website content fresh and appearance compelling for visitors.