WERIS Branding and Website
BIG DATA, BIG IDEAS, BIG INTELLIGENCE
Weris, Inc., is a high-tech consulting and government contracting firm based in Sterling, Virginia that works with federal, state, and local agencies as well as businesses and investors. Weris contacted Global-5 for assistance with updating its brand identity to better position itself as a leader in the analytics and strategic communications industry. Within an extremely tight deadline, Global-5 delivered an entirely new and contemporary brand identity, a new public-facing website, and a new marketing strategy.
- Client: Weris
- Website: weris-inc.com
- Services: Web Design, Graphic Design, Branding, Visual Identity, Content Development, SEO, Social Media, Onsite Logistics, Stakeholder Engagement
- Markets: Data Analytics, Government, Transportation, B2B
Global-5’s goals were to increase Weris’ credibility and professional image, and to clearly differentiate the firm’s subject matter expertise by revising its logo, selecting a color palette, developing messaging, writing new website content, and designing and building a fully responsive, content-managed company website.
NEW LOGO AND COLORS ADD FRESH PERSPECTIVE
Global-5 developed a new logo and wordmark, and refined the company’s color palette to establish Weris’s leadership in its industry and to identify it as a top 8(a) certified company. We also created a series of six icons in core palette colors for use in highlighting the company’s six core capabilities.
ESTABLISHED BRAND GUIDELINES DEFINES CORE MESSAGING
In addition to the logo and color palette, Global-5 developed new messaging and identified a series of stock images that conveyed a cohesive visual theme built around the logo’s use of five color dots in the form of the letter W. To solidify these motifs, a brand guidelines document was created with instructions for using the assets to maintain a consistent visual language across all forms of media, including social, web, print, and video.
REIMAGINED WEBSITE ENHANCES USER EXPERIENCE
Global-5 audited the previous Weris website, proposal responses, and other information provided by the client to develop messaging and content for a new website. From the provided information, Global-5 developed a refined site map, wrote fresh content that reflected the company’s current and previous projects, and then built the new site within a content management system that Weris could maintain themselves.
Global-5 launched the newly designed website in March 2019 and recommended an ongoing effort to develop and post fresh content and images to keep the website content fresh and appearance compelling for visitors.